![]() For instance, you can follow Techcrunch on Twitter with it and it will turn Techcrunch into a beautiful magazine-like interface that’s easier to read than any other reader. You can also turn a single person’s Twitter account, or a single brand’s Twitter account, into a Flipboard. This is a very powerful and engaging way to read Twitter. It also lets you build a custom magazine, either by choosing from Flipboard’s pre-built curated “boards” or by importing Twitter lists. What is Flipboard? It turns your Facebook and Twitter account into something that looks like a magazine. Flipboard, the company, has already had one round of funding from Kleiner Perkins and today is announcing a new round of funding along with an acquisition of the Ellerdale Project ( ). He sold a company, TellMe, to Microsoft for about $800 million dollars. Embedded here is an exclusive interview with CEO Mike McCue. It’s from a new company you’ve never heard from before. You’ve seen news aggregators like Techmeme, Google News, Skygrid, Yahoo News, Hacker News, or Huffington Post, but you’ve never seen one like this. You’ve seen news readers like NewsGator, Google Reader, or, even, newer ones for iPad like Pulse, but you’ve never seen one like this. You’ve seen Twitter clients like TweetDeck or Seesmic, but you’ve never seen one like this.
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